Podcasting For Profits
Proven step-by-step system to help you grow your audience and your business through podcasting (even if you’re starting from scratch)
Why are some people able to create massive engagement in their podcast after only a few months while others are struggling to get even a few hundred listeners after several years of effort?
Why do some podcasters get asked to speak in front of large audiences and command big fees while others are passed over even if they have given the same sixty minute talk and have more experience and are higher qualified for that same speaking engagement?
What is it about some podcaster's businesses that allow them to actually thrive and create a highly profitable business while others are struggling just to make enough to pay the hosting costs?
I'll tell you exactly what the secret is...
The people building massive personal brands, having tremendous impact in creating a thriving business all have one thing in common: an engaged podcast community.
In just a minute, I will show you how you can build your audience and create a thriving business in record time.
Building a high-quality audience is the single most impactful thing you can do to grow your online business.
If you are just starting your business or trying to successfully move away from a service-based business, a quality audience is your golden ticket.
But how do you build an audience?
Introducing Podcasting For Profits
My name is Nick Palkowski. I am the founder of Your Podcast Guru.
Over the past 18 months, I’ve worked with podcasters to help them grow their audience and business.
I’ve uncovered and reverse-engineered the strategies that YOU need to implement in order to grow your audience AND to start making money from your podcast.
No I’m not talking about getting sponsorships (though that might be a good fit down the road). I’m talking about how you get start making sales for your own products. Building your customer base into raving fans who buy each new product you create.
Sounds pretty great right?
How It Works
If you know your stories, advice, and insights can help others but you simply aren't getting the traction that your message deserves, this course will show you your next steps.
If you're struggling to generate the volume of sales you want online, you'll learn why and how you can actually change that, how you can fix it, immediately with a few highly effective tweaks.
The goal of this course is simple: to help you learn how to easily attract and grow the audience you want to serve.
You'll learn the next steps that you need to take in order to help create a thriving business. When you follow the right steps, you're going to be able to clear a pathway in the crowded marketplace. The more you stand out, the more opportunity you will have to serve your audience. The more you serve your audience, the greater the impact you're going to have, the greater the impact, the more income you'll make. It's that simple.
How does this happen?
Perhaps you've found yourself thinking that you never be able to attract the kind of numbers of listeners that the top podcasters and experts have. Well, I have good news for you. You, too, can grow your audience fast when you follow the right steps, and perhaps even more importantly, you don't need thousands of listeners to rapidly grow your business.
You simply need the right listeners. Download numbers and likes aren't the end goal. The goal is to have a highly engaged podcast community of raving fans who are eager to buy your next product or to higher you to speak, consult, or coach.
There are thousands of podcasters out there who you've never heard of who are doing that right now and you can do it, too.
Why is it working?
They are focused.
They're actually focused on talking to less people.
They are focused on creating an audience of the right listeners and then creating an automated funnel from that podcast community.
Here's what I mean: I'm sure you can agree that at times, growing an online business can feel overwhelming. From Facebook, to webinars, to Instagram, Twitter, course creation, email marketing, the list goes on and on.
You can get overwhelmed with all of the choices, with all the decisions, and not necessarily know where to put your focus.
When you don't know where to put your focus, you end up trying too many things and feel overwhelmed.
You either end up doing nothing or you try to spread the results across everything, try to do everything and you see results in nothing. Your results just fall flat because you are spread way too thin.
I'll share a framework with you that will help you stay focused and build an audience of the right people.
This framework is called the Five Stages of Building a Business Through Podcasting. Catchy, I know, but it does what it says.
These stages will help you stay focused on what's most important and help you fast track your success.
No more guesswork on what to do. You will have the exact plan to help get you to a thriving business with raving fans.
Everything I'm about to share with you in this course is the exact plan. You wouldn't be here if you didn't have a message to share with the world and I want you to create a thriving podcast that can expand your impact and provide you with the income that allows you to serve even more by providing you the freedom you need.
Five stages is designed to show you where to specifically put your focus to get momentum and the results in a short period of time.
Moral of the story: This course is grounded in proven principles and strategies that work. It’s broken down into simple, step-by-step modules that allow you to easily walk through each of the five phases of growing your business through podcasting.
At the end of each module is an easy-to-follow checklist and schedule so you can methodically implement what you’ve learned. No guesswork. Just follow the plan.
What Topics Does the Course Cover?
This course covers three main topics:
1. How do I create a podcast that grows my audience?
As I helped others grow their podcast audience, I documented every step of the process so I could teach you how to do the same thing.
We’ll start at the beginning and lay the foundation for growing a healthy and valuable audience.
- You’ll learn how to get your listeners to sign up for your email list including the 4 most important pages on your site and how to optimize them for sign ups.
- You’ll learn how to quickly triple the number of listeners who sign up for your email list.
- You’ll learn the one technique I used to add more than 2,000 email subscribers to my list in 10 days.
- You’ll learn how to optimize your podcast description to get in front of the right potential clients.
In the Podcasting For Profits Course I’m going to cover strategies for building your podcast audience and more importantly how to get them to raise their hand to sign up for your email list. Podcasting is where your reach more people and develop a relationship with them. Email is where you make sales. Every strategy will be meticulously broken down so you can easily follow along and implement it in your business.
2. What technology should I use to build my podcast?
One of the biggest problems I ran into early on was knowing what technology to use.
- What microphone should I use?
- What landing page software should I use?
- Should I use MailChimp or AWeber?
- What about Infusionsoft or Convertkit?
- What editing software do I need?
- How do I set up my website?
The is of tech goes on and on. It can be completely overwhelming. I’ve gone through gear and tech like crazy trying to find the right ones (often failing). What a PAIN! You will not have to experience any of that.
I’m going to give you an easy-to-follow blueprint to set up your internal systems to manage your podcast. No guesswork. No spending months to picking the right gear. You will see my exact setup and what I suggest you use at each stage of your business.
3. How do I make money from my podcast?
This is the $1,000,000 question…
“How do I make money from my podcast?"
This is where it gets really fun.
- You will learn the exact launch plan I used to launch products
- You will learn the exact point at which you can start monetizing your podcast (hint: it can happen right away if done right).
- You will learn how to pick the perfect product idea and then how to validate it and sell it to your audience.
- You’ll learn how to prime your list for a launch to make sure your product doesn’t fall flat on its face.
- If you don’t have a product yet, you’ll learn what you should launch first AND how you can use your podcast to create your next product.
- You will learn why you actually don’t want to focus on sponsorships to monetize your podcast.
These strategies will show you exactly how to launch a lucrative coaching program, course, book, and live event all through your podcast.
Class Details: Here Is What You Will Get
Here is what your course will include:
- Full Podcasting For Profits Course (5 modules, with a Tech Library packed with walkthrough videos)
- Checklists and templates for each and every strategy you learn
- Video downloads
- Audio downloads
- Text transcripts of all audio and video files
- Slide presentation downloads
How will you watch it? Immediately after purchasing, you’ll be sent a private link where you can jump in and start the course immediately. You could literally be watching the training 5 minutes from now.
How Much Does it Cost?
The entire Podcasting For Profits course--all strategies, checklists and planning schedules-are broken into 5 modules to ensure that you don’t get overwhelmed and can easily and methodically grow your impact and income from your podcast.
One Payment of $997
12 Monthly Payments of $97
(That's $3.19 per day)
30-day money back. NO questions asked.
In addition to the full course you’ll get the following bonuses:
- 30 minute coaching call (Value: $500)
- Free Monthly access to our inner circle community, Podcast University (Value $300/yr)
- Launching your podcast swipe files (Value: $1,000)
- Fill-in-the-Blank Launch Team copywriting templates (Value: $1,000)
- Two tickets to my Podcasting For Profits Live event (Value: $394)
- Special Bonus for choosing option 1 (1-Time Lump Sum) Get a free Private, LIVE-IN-PERSON, One-Day Coaching Session at my house. (Value: $5,000)
Frequently Asked Questions
Will this course continue to be updated? And will I get free access to future versions
Yes! This will be the flagship Your Podcast Guru product and it will be updated on a regular basis.
Once you are enrolled, all future versions are free at no cost.
How much more is in the course vs. what you already put out on your blog?
If the blog is a book, the course is a an encyclopedia. Some of the core concepts I've discussed on the blog are in the course.
However, the course goes into MUCH more detail, with use cases, examples, checklists and video tutorials on every single strategy
Will this work for someone who is not in the "online marketing" industry?
I was just writing up a case study of a client who is a restaurant who used several of the techniques in the course to double his list in the first 14 days and drive people to make reservations.
It has worked for real estate brokers, insurance agents, and dental practices.
All of the strategies taught are built on universal marketing principles.
What if I'm literally starting from step 0? No audience. No products. I have a handful of clients that I've gathered over time in completely different industries and do one-off side jobs as needed for them.
The entire first module is how to get to get started from ground 0 in no time.
It's specifically engineered to take a COMPLETE NEWBIE and show you the exact steps you need to go from zero to thriving business.
Can I afford this right now?
At the end of the day that's a question you have to answer.
However, I can tell you that the strategies in this course made me over $150,000 last year.
The pricing model is specifically designed to enable beginners to get started without breaking the bank.
There is a flat fee for the entire course that provides a very exclusive bonus, a free at-my-house full day coaching session. I’ve also broken it into a 12 payment plan option.
(This makes it more affordable).
If you are just starting out and funds are tight, this is the payment plan is for you…
Option #2: 12 monthly payments of $97
I was wondering if you are going to cover the launch strategy.
Absolutely. There is an entire module just to your podcast launch and a video series on how to monetize your list with launches.
It goes line by line on how to pick, validate and launch your product.
I'm a creative writer and am trying to sell books/products that don't always correspond with my blog content. (Would this course still be applicable?)
At the end of the day that's a question you have to answer.
However, I can tell you that the people most likely to purchase your books are the ones that are already familiar with you and trust you.
Building a podcast audience of who those people so that when you book is ready to release you can contact them and ask them to buy is the most effective sales channel you can have.
Sales happen based on relationships. The more they trust you the more likely they are to be your customer.
Is this actually possible?
I did it (and helped clients) without focus or having really any idea what I was doing for the first 3 months.
You'll have a major advantage on me by having someone hold you accountable and tell you exactly what works and what doesn't.
Based on the outline it seems that you have already covered most of it on your blog.
Think of the blog as an introductory pamphlet.
And the course as an entire college curriculum.
The blog gives you enough to self direct and have a basic idea on the direction you need.
The course gives you MUCH more details, many real life examples, provides accountability, implementation checklists and hours of video showing you exactly what you need to do.
How much time will this take?
The course itself is being designed to go through in under 1 hour per day.
As far as implementation, that depends on your experience level, skill and how quick you learn.
While I can't guarantee anything I am trying to design it so that anyone with base skill set can implement the tactics with 1 hour per day and 2 hours on the weekend.
How often SHOULD I work on it?
The more you work the faster you go.
If you're looking for a lazy way to build an audience, this isn't the course for you.
But if you're willing to work HARD and follow a proven plan. This will work.